New Product Development
Rangle Go is our playbook for bringing you from the definition of a business challenge or opportunity to the delivery of a testable Proof of Concept (POC) in 6-weeks.
Built on a customer experience foundation, Rangle Go removes risk, drives alignment, and validates new areas of growth.
Ready. Set. Go! Our traction-first approach to go from idea to scale validates your idea in weeks not months and provides a stable base for funding and growth.
Research. Synthesis. Definition.
Identify the customer, their unmet needs and areas of opportunity to inform ideation, grounding it in the shared realities of the current state.
Ideate. Define. Design.
Create unique a value prop and prototype for testing. Form hypothesis, align on assessment criteria, and determine evaluation methodology to inform the Proof of Concept.
Build. Measure. Validate.
Create a Proof of Concept (POC) and build a core technical feature required for the realization of the value proposition. We'll present a recommendation of next steps for customer desirability, and technical and business validation.
We are living through a global entrepreneurial renaissance. Today, it is cheaper and easier than ever to build a product, which means that there are many more people “starting up” all over the world. While this explosion in startup activity represents an incredible opportunity for all of us, it comes with a dark cloud: more products translates to more choices for both investors and customers, making it harder to stand out.
Customers today are constantly bombarded with a multitude of product choices. When customers encounter a half-baked product, they don’t turn into beta testers and give you feedback; they leave. Without customer feedback it’s too easy to fall prey to the “build trap,” where a breakthrough always seems one killer feature away but remains ever elusive. You end up spending needless time, money, and effort building something nobody wants, until you run out of resources.
Investors, meanwhile, don’t value intellectual property, but traction. Traction isn’t about being first to market, but first to market adoption. Traction is evidence that people other than yourself, your team, and your mom care about your idea—aka customers. More importantly, traction is evidence of a working business model.
Rangle's experience in executing the POC process helps organizations who are:
A POC built and deployed the right way will:
New Product Development & Artificial Intelligence
Babbly team closed a successful pre-seed investment round with machine learning PoC
A brand-first mobile experience goes from concept to the App store in only three months