Product Development / Discovery
Build the right thing
Discovery defines the problem space, identifies customer demand, and validates product directions by solving for 3 product risk areas (viability, usability, feasibility). This make-to-learn approach results in functioning prototypes that reduce risk before full-on delivery.
How we can help
Whether you are looking for a UX/design audit of an existing product or a clean-sheet design of a new product, our team will ensure that resources are invested in developing products that have a genuine demand, align with business objectives, and solve the right problems, setting the stage for successful market entry.
Product Strategy & Innovation
We help you define a clear product strategy that aligns with your business goals and user needs. Our team will work with you to identify opportunities for innovation, leverage emerging technologies, and differentiate your product from competitors. With our strategic guidance, you can ensure your product is not only relevant today but also prepared for the future.
Product/Solution Concepting
Our team will help you explore different design options, create wireframes and prototypes, and gather early user feedback to translate your product strategy into a concrete product concept. This process allows us to validate your product idea, refine the concept, and set a clear direction for the development phase.
Rapid Proof-of-Concept Development
We offer rapid proof-of-concept development, where we build a basic version of your product to validate its core functionalities. This approach allows us to quickly test and iterate on your product idea, reducing the risk and cost of development. With our help, you can move forward with confidence, knowing your product concept is both technically viable and valuable to users.
Companies we've helped
MoveBuddy
Marketplace finds path to product-market fit in months, not years
Rangle and Movebuddy were able to build a marketplace and innovate on its business model in a matter of months, not years.
Case Study
Babbly
An AI-enabled demo from concept to functional model in just 2 weeks
Babbly's founder needed a machine learning algorithm in a few weeks to close a pre-seed investment round.
Case Study
Borrowell
How Borrowell went mobile with a best-in-class app
A brand-first mobile experience goes from concept to the App store in only three months. Read more.
Case StudyA cutting-edge digital therapeutics app built in just a few short months
We re-designed and improved the user flow for a digital therapeutics app in a few months.
Case StudyBlue J Legal
Simplifying the work of tax professionals with a mobile app
Blue J Legal successfully launched its AI-powered research tool and acquired its first paying customers during their partnership with Rangle.
Case StudyInvesco
How Invesco Enriches the Advisor-Client Experience with advisorDUO™
We delivered an app using industry-leading accessibility best practices for Invesco.
Case StudyFeatured Posts


Not an afterthought: Product strategy is critical to product delivery
At Rangle, our product managers partner with our clients to build customer experience-enhancing products, without direct ownership of the products themselves. This creates a natural tension between our drive as product managers to build the most valuable thing for our clients' customers in the
Align Product Strategy

Being the product leader: Using product strategy to stay ahead at Product Maturity
The ultimate business goal of any product organization is to see its products reach the Product Maturity phase of the product lifecycle. Reaching this coveted phase, especially in today's digital age, represents levels of determination and strategic execution that are difficult to achieve.
Align Product Strategy

Start with the problem: Taking your product idea from ambiguity to clarity
We've all had ideas for a new game-changing product. Maybe it was a “shower thought”. Maybe you had an “aha” moment while struggling for the 15th time to complete a routine task. Or recent market research completed by your team showed a promising new market to exploit. Regardless of the inspiration, you were probably very excited to build out and launch this new product right?
Build the right thing, the right way
Take a product from idea to traction
Discovery, delivery, and growth. Our cross-functional pods bring the design, engineering, and product strategy to validate fast, ship quality, and find your product-market fit.
Talk to a product leadFrom the blog



Why Enterprise Digital Transformations Fail: The Missing Product Definition Phase
Enterprise transformations consistently fail because companies rush from high-level strategy straight into design and development, bypassing the crucial work of defining what they're actually building and why.
Align Product Strategy

You Have an AI Team–But Can They Deliver Products That Solve Real Problems?
AI initiatives often get stuck in the Proof of Concept (POC) stage or fail to deliver tangible business value. The team might "build the solution," but it doesn't address the real problem.
Ship AI Features

This is how you ship software
Average customer experience (CX) quality in the US declined for an unprecedented third year in a row and now sits at an all-time low. It's more important than ever for digital-first companies to embrace continuous delivery, prioritize working software, and transform your digital opperations to outpace competitors.
Launch New Products





