Digital Roadmap
The Outcome-based Digital Roadmap
Our approach focuses on understanding your market, identifying growth opportunities, and crafting actionable plans to drive digital transformation and sustainable growth.
Explore our services
Craft a clear strategy focused on business value
Ensure every step forward aligns with your long-term objectives, driving growth and innovation.
Ensure every step forward aligns with your long-term objectives, driving growth and innovation.
Create a product vision and strategy
Our approach ensures that your product vision and strategy are grounded in a deep understanding of your business goals, market trends, and customer needs. We'll also help you establish metrics to track progress and adjust your strategy as needed to ensure you're always moving towards your North Star.
Discover what your users actually want
We use the Jobs-to-be-Done (JTBD) framework to help you discover what your users actually want, not just what they say they do. Our team will work with you to identify the key jobs your customers are trying to accomplish and understand their underlying motivations and desired outcomes. Through customer interviews, surveys, and data analysis, you will gain a deep understanding of the triggering event, motivation, and intended outcome of the job your customers are hiring your product to do.
Build an outcome-based digital roadmap
Our approach emphasizes transparency, accountability, and communication, so you'll always know where you stand and what's coming next. By working with us, you'll be able to build a digital roadmap that not only guides your product development efforts, but also helps you communicate your progress and success to stakeholders. Let us help you create a roadmap that drives real results and helps you achieve your business goals.
Companies we've helped
Digital Transformation
TechCo
How we helped a leading office supply retailer build their digital roadmap in 8 weeks
In a digital-first era, TechCo had to transform itself from a big-box traditional retailer into a modern organization in order to meet emerging customer needs.
Design System & Service Design
Staples
6x faster load times on Staples solution builder app
Staples wanted to rebrand and re-focus with updated in-store kiosk systems to provide better experiences for both customers and employees.
Design Systems
Fast Retailing (UNIQLO)
Transforming one of the world's largest retail companies into a digital-first organization
To become the #1 retail apparel group in the world, they needed to design consistency, efficiency, and governance to internal and external teams across all markets.
Featured Posts
At Rangle, our motto is building the right thing, the right way. But if doing that was as easy as saying it, our client companies would never need our help.
Digital therapeutics often miss the mark when it comes to connecting with patients and meeting their expectations. To build and launch a successful Software as a Medical Device (SaMD), you need to know and leverage your unique advantages. In this article, we share why we think the Jobs to be Done (JTBD) framework provides a better understanding of what drives customer behaviour than the traditional market segments and demographic information. We’ll explain what the JTBD framework is, and focus on applying the Four Forces analysis to the SaMD market to address enablers and barriers to customer demand.
Digital transformation may be the buzzword du jour, but it’s more than just hype. Done well, it has the power to reduce your operating costs, improve time-to-market and open new product lines and revenue streams for your business.
Working with Rangle helped us avoid a lot of the early mistakes we could have made and put us on a fast track towards launching our product.”
Maryam Nabavi, CEO and Founder of Babbly