Outcome-based Digital Roadmap
Our services
Create a product vision and strategy
What is the challenge you're responding to? Set a North Star to align people on the mission and the levers that will be used to guide you there. To both move fast and build the right thing, you need context, not control.
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Discover what your users actually want
What does your audience need? In pursuit of the North Star, you need to figure out how to meet your users' needs (Jobs to be Done) and the capabilities you need to do so (service blueprint mapping).
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Build an outcome-based digital roadmap
What do you do next, and how do you share progress? Set priorities, transparency and accountability, performance management, and communicate those things too.
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Learn what a Digital Roadmap is and how it is essential to clarifying and accelerating your digital-first strategy.
Solving HIEs revenue and adoption challenges with service design
Service design can help HIEs increase patient adoption and unlock value-driven revenue streams. In this article, we discuss three service design principles for HIEs to consider for their strategy and operating model to ensure user-centricity and accessibility.
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Leading clients to clarity with the North Star framework
At Rangle, our motto is building the right thing, the right way. But if doing that was as easy as saying it, our client companies would never need our help.
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Designing your customer-centric transformation
Check out Rangle's on-demand webinar to learn exactly what a Design System is and how it can help build the future of your business.
Scale Design
Lean Discovery: Shifting from Outputs to Outcomes by Finding & Fixing Customer Pain
So many software development projects start with high levels of uncertainty. Some of it is explicit, you many not know exactly who the target customer is and what they want, and some of it may be implicit, you have a great idea but are uncertain about the technical risks of delivering the experience or what the state-of-the-art is capable of and, as they say, you don't know what you don't know. In these cases we echo the words of "Ike" Eisenhower:
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What 'Customer Centric Design' Really Means
In a nutshell, a customer-centric approach to design is about realizing that what you're creating is not about what you think it should be. It's about what somebody else, the customer, needs. It's also a way to ensure that you're anticipating customer needs based on an understanding of the user's journey—meet them where they are.
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The role of purpose in digital (Hint: It's everything)
Purpose is not new. It was first referenced in the 14th century, and even the ancient philosophers had a crack at defining the purpose of life: The pursuit of knowledge (Plato), or creating a plan for 'living well' (Aristotle). But Simon Sinek's 2009 book,
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How an outcome-based Digital Roadmap dramatically improved Staples solution builder app
Learn howMore resources
Rangle's Product Strategy Playbook
A collection of guides and templates for prodcut managment and service design mapping.
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Related expertise
Operating Model
Product & Platform Operating Model
Align teams around a product and platform model that supports real delivery speed.
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New Product Development
Product Development
Launch new products with a traction-first approach to discovery, delivery, and growth.
See how we helpNeed a digital roadmap?
We help enterprises find the fastest path from strategy to production.
Get in touchRelated case studies
MoveBuddy
Marketplace finds path to product-market fit in months, not years
Rangle and Movebuddy were able to build a marketplace and innovate on its business model in a matter of months, not years.
Case Study
How we helped a leading office supply retailer build their digital roadmap in 8 weeks
We guided a leading office supply retailer to build their digital roadmap in 8 weeks.
Case Study
WeSwap
WeSwap x Rangle: Remote discovery for the new digital-only workplace
WeSwap was expanding their original offering of a prepaid travel currency card to further their user reach.
Case Study
Greenbridge
Building a modern tech stack for greater control and user experience
We built an open-source, scalable platform for Greenbridge Foodservice, allowing them to focus on strategy and creating great customer experiences.
Case StudyFrequently Asked Questions
From the blog
Leading clients to clarity with the North Star framework
At Rangle, our motto is building the right thing, the right way. But if doing that was as easy as saying it, our client companies would never need our help.
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Avoiding the temptation to be everything to everyone: Key goals of product strategy during Product Scaling / Growth
Do you remember the last time you had a conversation about a newly popular product that seemed to have started losing its way? Maybe it was a new snack that tasted a little different as its ingredients adapted to mass production requirements, or a once-niche home improvement tool that now seemed
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The parallel path: Moving forward with a new technology solution when business strategy is in flux
For many scale-up companies, digitizing their business model has become the top focus in the one year since COVID-19 created the biggest disruption to our economy of the century. These new challenges required new ways of thinking and doing, and a reassessment of whether their digital experiences were serving customer needs in optimal ways.
Modernize Your Stack