Product Development
Transforming Ideas into Impactful Products
Successful new product development requires a deep understanding of the market, user needs, and technical feasibility, as well as a strategic approach to design, development, and launch. With the right approach, new product development can drive innovation, differentiation, and growth for businesses.
Explore our services
Our traction-first approach to go from idea to scale validates your idea in weeks not months and provides a stable base for funding and growth.
From ideation and concept development to prototyping, testing, and commercialization, turn a product idea into a tangible offering that meets user needs, solves a problem, or enhances an existing solution.
From ideation and concept development to prototyping, testing, and commercialization, turn a product idea into a tangible offering that meets user needs, solves a problem, or enhances an existing solution.
Discovery
Whether you are looking for a UX/design audit of an existing product or a clean-sheet design of a new product, our team will ensure that resources are invested in developing products that have a genuine demand, align with business objectives, and solve the right problems, setting the stage for successful market entry.
Delivery
Our teams have the experience to ensure your product is not only functional and reliable but also delightful to use. We follow agile methodologies, which allow us to deliver value incrementally and adapt to changes quickly. Our team of experienced engineers and designers will work together to turn your product vision into reality, ensuring high-quality results that meet your expectations.
Growth
Meet people where they are. Our team optimizes your product for key user behaviours, improves onboarding, and creates new features to address user needs. Using data-driven decision making, we measure the impact of optimizations and experiments, define and track KPIs, and create a product that delights users and drives business results. Trust our expertise in product-led growth to move your business forward.
Companies we've helped
Product Development
MoveBuddy
Marketplace finds path to product-market fit in months, not years
By engaging in a comprehensive discovery phase, Rangle and MoveBuddy were able to build a marketplace and innovate on its business model in a matter of months.
New Product Development & Artificial Intelligence
Babbly
An AI-enabled demo from concept to functional model in just 2 weeks
Babbly team closed a successful pre-seed investment round with machine learning PoC.
Mobile Experience
Borrowell
How Borrowell went mobile with a best-in-class app
A brand-first mobile experience goes from concept to the App store in only three months.
Product Development
Invesco
How Invesco Enriches the Advisor-Client Experience with advisorDUO™
advisorDUO™ makes it easy for financial professionals to onboard new investors.
New Product Development & Artificial Intelligence
Blue J Legal
Simplifying the work of tax professionals with a mobile app
Blue J Legal successfully launched its AI-powered research tool and acquired its first paying customers during its partnership with Rangle.
New Product Design & Discovery
WeSwap
High-context, high-value remote discovery session for a new service offering
WeSwap was expanding their original offering of a prepaid travel currency card, and exploring a partnership model with airlines and other travel providers to further their user reach.
Product Development
Digital Therapeutics App
A cutting-edge digital therapeutics app built in just a few short months
The client needed a redesign and improved user flow for its digital therapeutics app. We were able to do that in a few months, and also launch additional features over the course of the following year.
Featured Posts
At Rangle, our product managers partner with our clients to build customer experience-enhancing products, without direct ownership of the products themselves. This creates a natural tension between our drive as product managers to build the most valuable thing for our clients’ customers in the “best” way possible, and the boundaries we must consider while working within our clients’ business drivers, constraints, and product culture. This means we’ve built a unique perspective on how we capture and define product strategy in our work.
Popular economist and Harvard Business Review editor Theodore Levitt described the product-market fit phase of the product lifecycle as when “a new product is first brought to market, before there is a proved demand for it, and often before it has been fully proved out technically in all respects. Sales are low and creep along slowly.” His description still holds true in today's digital age.
The ultimate business goal of any product organization is to see its products reach the Product Maturity phase of the product lifecycle. Reaching this coveted phase, especially in today’s digital age, represents levels of determination and strategic execution that are difficult to achieve.
We've all had ideas for a new game-changing product. Maybe it was a “shower thought”. Maybe you had an “aha” moment while struggling for the 15th time to complete a routine task. Or recent market research completed by your team showed a promising new market to exploit. Regardless of the inspiration, you were probably very excited to build out and launch this new product right?
