Digital Roadmap / Create a product vision and strategy
From vision to reality
What is the challenge you're responding to? Set a North Star to align people on the mission and the levers that will be used to guide you there. To move fast and build the right thing, you need context, not control.
How we can help
Our approach ensures that your product vision and strategy are grounded in a deep understanding of your business goals, market trends, and customer needs. We'll also help you establish metrics to track progress and adjust your strategy as needed to ensure you're always moving towards your North Star.
Executive Workshops
We will work with your executive team to gain a comprehensive understanding of your business, including your revenue streams, markets, customer base, competition, regulatory matters (if applicable), and growth plans. We'll help you identify the key challenges and opportunities facing your business and develop a business case for your digital transformation initiatives. Our expert facilitators will guide your team through a series of exercises and discussions that will help you achieve executive alignment and create a shared understanding of the vision, mission, and goals for your digital transformation journey.
Northstar Workshop
Our Northstar workshop is designed to help product leaders create a clear and compelling product vision and strategy. We'll work with your team to define your North Star metric, the key indicator of your product's success, and develop a roadmap that aligns with your business goals. Our workshop will help you identify the levers that will drive growth and engagement for your product and create a shared understanding of the customer needs and market trends that will inform your product development.
Service Blueprint
Our service blueprint mapping workshop is designed to help engineering and design leaders create a detailed visual representation of their service delivery process, mapping out every touchpoint in your customer journey, from the initial interaction to post-acquisition support. Our workshop will help you identify pain points and opportunities for improvement in your service delivery process and create a shared understanding of the roles and responsibilities of each team member involved in delivering your service.
Companies we've helped
How we helped a leading office supply retailer build their digital roadmap in 8 weeks
We guided a leading office supply retailer to build their digital roadmap in 8 weeks.
Case Study
Staples
Rangle and Staples make it easier to work, learn, and grow in their stores
Reducing new product launch time from six months to two months.
Case Study
Fast Retailing
Transforming one of the world's largest retail companies into a digital-first organization
How a design system helped transform one of the world's largest retail companies into a digital-first organization.
Case StudyFeatured Posts
Leading clients to clarity with the North Star framework
At Rangle, our motto is building the right thing, the right way. But if doing that was as easy as saying it, our client companies would never need our help.
Align Product Strategy
How to unlock customer demand for Software as a Medical Device using the Jobs to be Done framework
Digital therapeutics often miss the mark when it comes to connecting with patients and meeting their expectations. To build and launch a successful Software as a Medical Device (SaMD), you need to know and leverage your unique advantages. In this article, we share why we think the Jobs to be Done (JTBD) framework provides a better understanding of what drives customer behaviour than the traditional market segments and demographic information. We'll explain what the JTBD framework is, and focus on applying the Four Forces analysis to the SaMD market to address enablers and barriers to customer demand.
Align Product Strategy
What is a digital transformation?
Digital transformation may be the buzzword du jour, but it's more than just hype. Done well, it has the power to reduce your operating costs, improve time-to-market and open new product lines and revenue streams for your business.
Modernize Your Stack
Working with Rangle helped us avoid a lot of the early mistakes we could have made and put us on a fast track towards launching our product.
— Maryam Nabavi, CEO and Founder of Babbly
Plan for outcomes
Trade feature lists for a roadmap that ships outcomes
Vision, jobs-to-be-done, and an outcome-based roadmap that aligns leadership, focuses teams, and lets you adapt without losing direction.
Book a roadmap sessionFrom the blog
Leading clients to clarity with the North Star framework
At Rangle, our motto is building the right thing, the right way. But if doing that was as easy as saying it, our client companies would never need our help.
Align Product Strategy
Avoiding the temptation to be everything to everyone: Key goals of product strategy during Product Scaling / Growth
Do you remember the last time you had a conversation about a newly popular product that seemed to have started losing its way? Maybe it was a new snack that tasted a little different as its ingredients adapted to mass production requirements, or a once-niche home improvement tool that now seemed
Align Product Strategy
The parallel path: Moving forward with a new technology solution when business strategy is in flux
For many scale-up companies, digitizing their business model has become the top focus in the one year since COVID-19 created the biggest disruption to our economy of the century. These new challenges required new ways of thinking and doing, and a reassessment of whether their digital experiences were serving customer needs in optimal ways.
Modernize Your Stack