Understand the Job to be Done

How we can help

We use the Jobs-to-be-Done (JTBD) framework to help you discover what your users actually want, not just what they say they do. Our team will work with you to identify the key jobs your customers are trying to accomplish and understand their underlying motivations and desired outcomes. Through customer interviews, surveys, and data analysis, you will gain a deep understanding of the triggering event, motivation, and intended outcome of the job your customers are hiring your product to do.

Job Interviews

Our team will conduct in-depth job interviews with your customers to understand the key jobs they are trying to accomplish and the progress they are trying to make in their lives. We'll ask open-ended questions to uncover their motivations, desired outcomes, and any obstacles they face in achieving their goals. By analyzing the data from these interviews, we'll help you gain a deep understanding of your customers' needs and preferences, and identify opportunities for innovation.

Four Forces Analysis

The Four Forces analysis is a tool we use to understand the competing solutions that your customers are currently using to get the job done. We'll help you identify the strengths and weaknesses of these solutions and understand why your customers are drawn to them. By analyzing the four forces of consumer behaviour (push, pull, anxiety, and habit), we'll help you understand the emotional and psychological factors that drive your customers' behaviour and develop a product strategy that addresses these factors.

Job Story

A job story is a narrative tool we use to describe the progress your customers are trying to make in their lives. It's a simple, clear, and concise way to capture the triggering event, motivation, and intended outcome, rather than just user stories or implementation details, providing deeper understanding of customer context and causality. We'll work with you to create a job story that captures the essence of your customers' needs and preferences, and that serves as a guide for your product development process.