Digital Roadmap / Discover what your users actually want
Understand the Job to be Done
What does your audience need? In pursuit of the North Star, you need to figure out how to meet your users' needs (Jobs-to-be-Done) and the capabilities you need to do so (service blueprint mapping).
How we can help
We use the Jobs-to-be-Done (JTBD) framework to help you discover what your users actually want, not just what they say they do. Our team will work with you to identify the key jobs your customers are trying to accomplish and understand their underlying motivations and desired outcomes. Through customer interviews, surveys, and data analysis, you will gain a deep understanding of the triggering event, motivation, and intended outcome of the job your customers are hiring your product to do.
Job Interviews
Our team will conduct in-depth job interviews with your customers to understand the key jobs they are trying to accomplish and the progress they are trying to make in their lives. We'll ask open-ended questions to uncover their motivations, desired outcomes, and any obstacles they face in achieving their goals. By analyzing the data from these interviews, we'll help you gain a deep understanding of your customers' needs and preferences, and identify opportunities for innovation.
Four Forces Analysis
The Four Forces analysis is a tool we use to understand the competing solutions that your customers are currently using to get the job done. We'll help you identify the strengths and weaknesses of these solutions and understand why your customers are drawn to them. By analyzing the four forces of consumer behaviour (push, pull, anxiety, and habit), we'll help you understand the emotional and psychological factors that drive your customers' behaviour and develop a product strategy that addresses these factors.
Job Story
A job story is a narrative tool we use to describe the progress your customers are trying to make in their lives. It's a simple, clear, and concise way to capture the triggering event, motivation, and intended outcome, rather than just user stories or implementation details, providing deeper understanding of customer context and causality. We'll work with you to create a job story that captures the essence of your customers' needs and preferences, and that serves as a guide for your product development process.
Companies we've helped
How we helped a leading office supply retailer build their digital roadmap in 8 weeks
We guided a leading office supply retailer to build their digital roadmap in 8 weeks.
Case Study
Staples
Rangle and Staples make it easier to work, learn, and grow in their stores
Reducing new product launch time from six months to two months.
Case Study
Fast Retailing
Transforming one of the world's largest retail companies into a digital-first organization
How a design system helped transform one of the world's largest retail companies into a digital-first organization.
Case StudyWorking with Rangle helped us avoid a lot of the early mistakes we could have made and put us on a fast track towards launching our product.
— Maryam Nabavi, CEO and Founder of Babbly
Featured Posts
Leading clients to clarity with the North Star framework
At Rangle, our motto is building the right thing, the right way. But if doing that was as easy as saying it, our client companies would never need our help.
Align Product Strategy
How to unlock customer demand for Software as a Medical Device using the Jobs to be Done framework
Digital therapeutics often miss the mark when it comes to connecting with patients and meeting their expectations. To build and launch a successful Software as a Medical Device (SaMD), you need to know and leverage your unique advantages. In this article, we share why we think the Jobs to be Done (JTBD) framework provides a better understanding of what drives customer behaviour than the traditional market segments and demographic information. We'll explain what the JTBD framework is, and focus on applying the Four Forces analysis to the SaMD market to address enablers and barriers to customer demand.
Align Product Strategy
What is a digital transformation?
Digital transformation may be the buzzword du jour, but it's more than just hype. Done well, it has the power to reduce your operating costs, improve time-to-market and open new product lines and revenue streams for your business.
Modernize Your Stack
Plan for outcomes
Trade feature lists for a roadmap that ships outcomes
Vision, jobs-to-be-done, and an outcome-based roadmap that aligns leadership, focuses teams, and lets you adapt without losing direction.
Book a roadmap sessionFrom the blog
Leading clients to clarity with the North Star framework
At Rangle, our motto is building the right thing, the right way. But if doing that was as easy as saying it, our client companies would never need our help.
Align Product Strategy
Avoiding the temptation to be everything to everyone: Key goals of product strategy during Product Scaling / Growth
Do you remember the last time you had a conversation about a newly popular product that seemed to have started losing its way? Maybe it was a new snack that tasted a little different as its ingredients adapted to mass production requirements, or a once-niche home improvement tool that now seemed
Align Product Strategy
The parallel path: Moving forward with a new technology solution when business strategy is in flux
For many scale-up companies, digitizing their business model has become the top focus in the one year since COVID-19 created the biggest disruption to our economy of the century. These new challenges required new ways of thinking and doing, and a reassessment of whether their digital experiences were serving customer needs in optimal ways.
Modernize Your Stack