Harjot Bal
Former Rangle contributor
Former Rangle contributor

Every once in a while, members of your internal or client team will get super-jazzed to sit in on your usability testing sessions. Sometimes they'll even start co-facilitating.

In a nutshell, a customer-centric approach to design is about realizing that what you're creating is not about what you think it should be. It's about what somebody else, the customer, needs. It's also a way to ensure that you're anticipating customer needs based on an understanding of the user's journey—meet them where they are.
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