Pros & cons of using a CMS

A Content Management System (CMS) is software that allows users to create, manage and update content with little to no technical support or knowledge. In its simplest form, a CMS is a user-friendly content manager. Using a CMS empowers your wider team to build and manage web pages, freeing up time for developers to focus on more complex and higher-order tasks. Using a CMS allows multiple people to update and work on your site at the same time, as your content is stored on a shared platform.

Common features of a CMS include:

💡 Content creation: allowing users to easily create and format content

🌐 Content storage: keeping all of your content in one place, in a consistent and organized fashion

🏋️ Workflows: assigning permissions for managing content

🏁 Publishing: pushing changes to a live production environment

Two of the primary use cases for a CMS are to manage public-facing websites and private intranets. Depending on the CMS you choose, the content can be sent to a wide variety of presentation layers (e.g. mobile apps, microsites).




The way content is created, managed, and served on a website is fundamentally different between a headful CMS and a headless CMS. In a headful CMS, the presentation layer is tightly integrated with the back-end, whereas in a headless CMS, the presentation layer is decoupled from the content management system. A headless CMS offers more flexibility to integrate with a variety of front-end solutions and devices, making it an excellent option for highly scalable and performance-focused websites. Non-technical team members can edit content, optimize for SEO and performance, and use the same content across different channels and touch points.


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phone with query "what is the best headless CMS" and ChatGPT beginning to reply with "It's"
Nancy Du, Associate Director, Digital Strategy
Yena Lee, Strategist
Ben Hofferber, Technical Director, Digital Innovation
Nataliya Ioffe, Developer

Plus, what AI won’t tell you about how to choose a headless CMS. Read how Sanity, Contentful, and Strapi compare on features that matter.

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Ben Hofferber, Technical Director, Digital Innovation
Nancy Du, Associate Director, Digital Strategy

Classic content management systems (CMSs) allowed authors to show up with their content without needing much help from developers or designers to update content on these sites. As time progressed, these CMSs became burdensome to those utilizing them. We see teams lack the flexibility to work with the tooling that they desire, leading to hiring challenges. Publishing slows, and time-to-market for new changes slows to a crawl. IT budget jumps as adaptations to configure custom solutions to solve business problems slow upgrades and further work. Customers struggle with longer load times and notice features missing compared to other newer sites.

Investment metrics across multiple devices.
Alicia Cheung, Content and Social Media Manager
Bertrand Karerangabo, Chief Strategy Officer

We’re living in a digital-first reality, and more fintech companies are disrupting the banking and financial services sector with technology, leaving traditional banks struggling to keep up.