Headless CMS / Driving personalized experiences
Create optimized personalized experiences to boost your revenue
Personalization is at the heart of modern digital experiences but implementing it at scale is a challenge. Customer data is siloed, content isn't structured properly and delivering a unique experience to each visitor is a near impossible task.
We work with the world's leading tech platforms:
How we can help
We help you leverage user data and behaviour, so you can create targeted campaigns that resonate with individual preferences and needs, thereby enhancing customer satisfaction and loyalty.
Run seamless campaigns across channels
With Headless CMS, marketing and merchandising teams gain more control over content delivery and timing across multiple channels. This control enables them to tailor marketing campaigns and merchandising strategies more effectively, ensuring that the right content reaches the right audience at the right time, thus driving engagement and sales.
Personalize experiences for each visitor
Bridge the gap between audience segments, content components, and customer experiences to facilitate unparalleled personalization capabilities from your CMS. This ensures that each user encounter is uniquely engaging, significantly enhancing the user experience and fostering deeper customer connections.
A/B test content to increase your conversions
Elevate your conversion rates and drive growth by creating, testing, and analyzing experiences. Embracing experimentation and data-backed insights for your content decisions is key to improving engagement, increasing revenue and driving innovation.
Companies we've helped
Hims & Hers
4 weeks to market: A new headless e-commerce platform for Hims & Hers
A new headless platform leveraging Contentful & React in 20 days.
Case Study
Endy
10 weeks to build and migrate to a new headless e-commerce platform with Sanity, Vercel and Shopify
Website re-platform and performant headless e-commerce platform build.
Case Study
Wabtec
Design System
How a design system ensured the success of the Wabtec Corporation and GE Transportation merger.
Case StudyFeatured Posts
How to do personalization in marketing
Personalization is crucial in marketing to build strong relationships with customers and can lead to significant financial benefits. However, traditional personalization methods can be time-consuming, prone to errors, and can compromise website performance. A more effective approach is intent-based personalization, which focuses on the customer's needs and actions. Consumers want personalized experiences, but they also expect fast, secure, and relevant content, and marketers must balance personalization and performance to deliver a successful customer experience. Read on to see how you can deliver personalized experiences much more easily and without compromising your Core Web Vitals.
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Leveraging customer personalization for innovation and growth
In today's digital age, we're more connected than ever, which means there's a greater opportunity for connecting in a meaningful way. According to Statista, the total amount of data created, captured, and consumed globally was expected to reach 64.2 zettabytes in 2020.
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The role of purpose in digital (Hint: It's everything)
Purpose is not new. It was first referenced in the 14th century, and even the ancient philosophers had a crack at defining the purpose of life: The pursuit of knowledge (Plato), or creating a plan for 'living well' (Aristotle). But Simon Sinek's 2009 book,
Align Product Strategy
Move at the speed of the market
Pick the right CMS and migrate without the chaos
We help you choose a headless CMS that fits, migrate cleanly off legacy stacks, and unlock the personalization and experimentation your marketing team has been waiting for.
Talk to a CMS leadFrom the blog
What is an Agentic CMS?
Your CMS shouldn't require a vendor's permission to evolve.
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Why Your Digital Experience Platform Will Fail Without a Monorepo: The Architecture Decision That Makes or Breaks Enterprise Digital Platforms
Most enterprise DXP failures stem from a single architectural flaw: fragmented codebases. A monorepo enforces integration discipline, reduces costs, and enables AI-driven personalization. Without it, your platform is at risk of collapse. If you're responsible for delivering a scalable customer platform, here's why foregoing a monorepo architecture is a strategic liability.
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Why you should go headless to ship AI-driven experiences
Adopting a headless architecture enables businesses to launch AI-driven experiences faster – without requiring a complete overhaul of existing tech stacks. Industry leaders like Nike and Alaska Airlines use this approach to cut costs and deliver AI-powered customer experiences that set them apart.
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