Leads Rangle's agentic product engineering practice, delivering cutting-edge AI-powered solutions for enterprise clients.
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Recent posts by Ben Hofferber
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What Is a Developer Now? The Job Got Bigger
The industry agrees on where developer time goes now: more planning, more review. But that story leaves the unit of work untouched. The real shift is appetite and controls: each builder owning bigger, fuzzier scopes and building the systems that make them safe to trust.
Build Engineering Capability
We rebuilt rangle.io for agentic search. Here's what we learned.
Five weeks of buildout, 850 pieces of content off Sanity, one engineer plus Claude. What rebuilding rangle.io for agentic search taught us.
Escape CMS & Commerce Lock-In
Design Tools in the AI Era: What Actually Changed
Design tools used to compete on features. Better prototyping. Smoother collaboration. Faster rendering. That race made sense when design was a human activity and the deliverable was pixels on a screen.
Ship AI Features
What is an Agentic CMS?
Your CMS shouldn't require a vendor's permission to evolve.
Escape CMS & Commerce Lock-In
When Vibe Coding Hits a Wall: A Developer's Guide to the OODA Loop
Vibe coding with Claude can lead to fast code and bad abstractions. Learn how the OODA Loop and interview step improve AI-generated code quality. Part of the 2025 AI Coding Workflow Best Practices Series.
Build Engineering Capability
We've Been Building Software for 12 Years. Here's Why We're Betting on Agentic Development.
Agentic development is 2-4x faster. We price it that way. Most consultancies wouldn't. Faster delivery at the same rate means more margin. But we'd rather align incentives from day one than have clients wondering whether we're padding timelines.
Launch New Products