Gather round business peeps,
And listen to our tale,
Of how design can help your brand,
And get you that darn sale.
It’s not just flashy colors,
Or a fancy logo “Ooouuu,”
Good design means so much more,
It’s a way to see things through.
Start out with the North Star,
The metric you hold dear,
The way you measure success,
And chase away the fear.
Obsess over your customers,
Understand their need,
Listen to their feedback,
And see where that will lead.
Then comes how it works,
The engine deep inside,
It’s the way you serve your customers,
And keep them satisfied.
Test it all and experiment,
To see what works the best,
Iterate and tweak some more,
To pass the toughest test.
And don’t forget how it looks,
The pictures and the tone,
It’s your brand story, through and through,
That gets your business known.
Good design is good business,
It’s not just a catchphrase,
It’s a way to solve your biggest problems,
And survive the toughest days.
Invest in good design, my friends,
And watch your brand take flight,
With products & services that people love,
Design will win the fight.
