From webpages to mobile apps to in-car displays and more, frontend continues to focus on and evolve around customer experience.
Why focus on the frontend?
The web and the widespread adoption of digital devices has changed how we engage with customers and what customers see their devices are capable of. Customers who used to have software shipped to them on CDs now expect to receive experiences on-demand. Load speeds and bandwidth usage now determine if a user will open an application while the user experience determines if that user becomes a customer.
While there is certainly a business case to be made, it’s also an exciting field for developers, designers, and other team members to engage with. These teams are empowered by the frontend to make changes that delight users at a faster speed than ever before. Being able to show off amazing interfaces and capabilities to our friends and family inspires us to continue growing and improving. With sophisticated analytics tooling, we are emboldened to act autonomously and make impactful improvements to our software based on that feedback and inspiration.
At Rangle we’re passionate about the frontend as it’s been core to our focus on our client’s customers. With the adoption of frontend technologies we’ve seen that businesses don’t just need to change the mediums that they engage with customers, they also need to adapt their organizations to better enable their teams. As we dive deeper into frontend, we’ll expand on this idea and show examples of how teams need to change to adapt to deliver frontend applications.
