Leads Rangle's agentic product engineering practice, delivering cutting-edge AI-powered solutions for enterprise clients.
Recent posts by Ben Hofferber
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Design Tools in the AI Era: What Actually Changed
Design tools used to compete on features. Better prototyping. Smoother collaboration. Faster rendering. That race made sense when design was a human activity and the deliverable was pixels on a screen.
Ship AI Features
What is an Agentic CMS?
Your CMS shouldn't require a vendor's permission to evolve.
Escape CMS & Commerce Lock-In
When Vibe Coding Hits a Wall: A Developer's Guide to the OODA Loop
Vibe coding with Claude can lead to fast code and bad abstractions. Learn how the OODA Loop and interview step improve AI-generated code quality. Part of the 2025 AI Coding Workflow Best Practices Series.
Build Engineering Capability
We've Been Building Software for 12 Years. Here's Why We're Betting on Agentic Development.
Agentic development is 2-4x faster. We price it that way. Most consultancies wouldn't. Faster delivery at the same rate means more margin. But we'd rather align incentives from day one than have clients wondering whether we're padding timelines.
Launch New Products
Designing the future with design contexts as code
Named Design Contexts and Design Contexts as Code (DCaC) can greatly simplify the process of creating a scalable design system that is easier to understand and more friendly to change.
Scale Design
Best Headless CMS Platforms
Contentful, Sanity, and Strapi are the headless CMS platforms we recommend most often to our clients. Here's a comparison of features that matter, plus an in-depth guide to choosing the right headless CMS platform for you.
Escape CMS & Commerce Lock-In