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Popular economist and Harvard Business Review editor Theodore Levitt described the product-market fit phase of the product lifecycle as when “a new product is first brought to market, before there is a proved demand for it, and often before it has been fully proved out technically in all respects. Sales are low and creep along slowly.” His description still holds true in today's digital age.
At Rangle, our product managers partner with our clients to build customer experience-enhancing products, without direct ownership of the products themselves. This creates a natural tension between our drive as product managers to build the most valuable thing for our clients’ customers in the “best” way possible, and the boundaries we must consider while working within our clients’ business drivers, constraints, and product culture. This means we’ve built a unique perspective on how we capture and define product strategy in our work.
Webpack has been the standard tool for bundling source code into deployable software for quite some time now, and as we move further into the development cycles, the bundle tools tend to become just one item of the list of supporting tools that help you on your day-to-day code experience. For instance, if you use create-react-app, that decision was already made for you, so you can focus on coding features for your fantastic products.
At Rangle, we do quality differently. Our practice is built on the notion of shifting quality to the left—that is, moving quality from it’s traditional place as the last-step-in-product-development- before-release, to the beginning of the delivery pipeline, being a part of all steps in the process. This has major benefits for digital products of all kinds, but it can really move the needle for healthcare companies.
We hear often from healthcare clients that they have launched an app for their patients, but aren’t seeing the business benefits they expected—especially ROI.
Early in 2020, I got the opportunity to work for our global fashion retailer client on their flagship e-commerce site. Following from the design system we had created together, our client was overhauling their site to implement the DS and a series of new features.
While plenty of articles about the new business ecosystem have focused on creating digital systems for products or platforms, the ecosystem concept can be applied to any number of industries where relying on partnerships is the norm.
Web Summit 2021 Masterclass presentation from Brendon Montgomery, featuring Michael Brown. This lecture outlines how to use a design system to maximize capital efficiency for your business. A design system allows you to leverage cost-effective, outsourced partners with confidence, keep your experiences consistent, and scale your business more readily.