Blog
Products and platforms exist for every industry, and all claim to make building your customer experience easier, more cost effective, and seamless across digital channels. They offer rich data and infrastructure, as well as frontend or customer experience features. Working with well-established platforms can be beneficial for reducing your lead time to launch new customer experiences, with their solid infrastructure, strong security and data measures, and well-connected features.
Do you remember the last time you had a conversation about a newly popular product that seemed to have started losing its way? Maybe it was a new snack that tasted a little different as its ingredients adapted to mass production requirements, or a once-niche home improvement tool that now seemed “off” in quality once it started marketing to the broader DIY crowd.
For many scale-up companies, digitizing their business model has become the top focus in the one year since COVID-19 created the biggest disruption to our economy of the century. These new challenges required new ways of thinking and doing, and a reassessment of whether their digital experiences were serving customer needs in optimal ways.
Popular economist and Harvard Business Review editor Theodore Levitt described the product-market fit phase of the product lifecycle as when “a new product is first brought to market, before there is a proved demand for it, and often before it has been fully proved out technically in all respects. Sales are low and creep along slowly.” His description still holds true in today's digital age.
At Rangle, our product managers partner with our clients to build customer experience-enhancing products, without direct ownership of the products themselves. This creates a natural tension between our drive as product managers to build the most valuable thing for our clients’ customers in the “best” way possible, and the boundaries we must consider while working within our clients’ business drivers, constraints, and product culture. This means we’ve built a unique perspective on how we capture and define product strategy in our work.
Webpack has been the standard tool for bundling source code into deployable software for quite some time now, and as we move further into the development cycles, the bundle tools tend to become just one item of the list of supporting tools that help you on your day-to-day code experience. For instance, if you use create-react-app, that decision was already made for you, so you can focus on coding features for your fantastic products.
At Rangle, we do quality differently. Our practice is built on the notion of shifting quality to the left—that is, moving quality from it’s traditional place as the last-step-in-product-development- before-release, to the beginning of the delivery pipeline, being a part of all steps in the process. This has major benefits for digital products of all kinds, but it can really move the needle for healthcare companies.
We hear often from healthcare clients that they have launched an app for their patients, but aren’t seeing the business benefits they expected—especially ROI.