Podcasts

Season 1 / Episode 6

A Client Perspective: Using Digital to Change In-Store Experiences

Season 1 / Episode 6

A Client Perspective: Using Digital to Change In-Store Experiences

Featuring

Jennifer Shannon, Farouk Dassa

Date published

May 9, 2019

Tags

Digital Transformation, Business Transformation

Also available on:

Listen on Stitcher
Listen on Stitcher
Listen on iTunes
Listen on iTunes
Listen on Spotify
Listen on Spotify
Listen on Google Play
Listen on Google Play

In our Season 1 finale, Jennifer Shannon is joined by Arun Ramdeane, Senior Director, Technology at Staples Canada, and Farouk Dossa Group Director, Client Partnerships at Rangle. Take a look at what the catalyst was for Staples and other organizations to embrace innovation.

"Distill it down or synthesize it down to its smallest value prop that you can easily put out there and show. Because I think when a lot of things come around change. It's usually pretty big, right? And so you're not going to be successful putting something up very big in a month because it's just not going to happen. But if you can really like kind of synthesize something down that gives you the credibility to show how to push the change, especially if you're within like a large org, that's how you start to win. Right?"

In our Season 1 finale, Jennifer Shannon is joined by Arun Ramdeane, Senior Director, Technology at Staples Canada, and Farouk Dossa Group Director, Client Partnerships at Rangle. Take a look at what the catalyst was for Staples and other organizations to embrace innovation.

"Distill it down or synthesize it down to its smallest value prop that you can easily put out there and show. Because I think when a lot of things come around change. It's usually pretty big, right? And so you're not going to be successful putting something up very big in a month because it's just not going to happen. But if you can really like kind of synthesize something down that gives you the credibility to show how to push the change, especially if you're within like a large org, that's how you start to win. Right?"

Other Episodes in This Season

A Client Perspective: Using Digital to Change In-Store Experiences

Episode 6 • Now Playing