Podcasts

Season 1 / Episode 2

Digital First Strategic Planning

Season 1 / Episode 2

Digital First Strategic Planning

Featuring

Deanna Lambert, Jack Sadler, Jennifer Shannon

Date published

April 12, 2019

Tags

Digital Transformation, User Experience, Business Transformation

Also available on:

Listen on iTunes
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In this episode, we dive into what digital first strategic planning entails with Deanna Lambert, Director of Digital Strategy at Rangle and Jack Sadler, Director of Product Management at Rangle.

"As soon as we come up with a hypothesis of what we want to build, we're not asking the stakeholders if they like it, we're asking their customers, "What do you think of it?" And we are getting real data from behavioral usage. We're getting real feedback from usability testing, real answers in user testing of how they find the value proposition actually meet their need or objective. So it becomes not subjective anymore. We're not debating over, do we like it or not? And do we think it's useful? It becomes hard facts around, "The customer likes it and I can quantify it to this extent."

In this episode, we dive into what digital first strategic planning entails with Deanna Lambert, Director of Digital Strategy at Rangle and Jack Sadler, Director of Product Management at Rangle.

"As soon as we come up with a hypothesis of what we want to build, we're not asking the stakeholders if they like it, we're asking their customers, "What do you think of it?" And we are getting real data from behavioral usage. We're getting real feedback from usability testing, real answers in user testing of how they find the value proposition actually meet their need or objective. So it becomes not subjective anymore. We're not debating over, do we like it or not? And do we think it's useful? It becomes hard facts around, "The customer likes it and I can quantify it to this extent."

Let’s talk about how we can partner together to get your human-centered experiences to market fast.

Making things that matter.

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