Stewart Hayes

2022-03-01
Purpose is not new. It was first referenced in the 14th century, and even the ancient philosophers had a crack at defining the purpose of life: The pursuit of knowledge (Plato), or creating a plan for ‘living well’ (Aristotle). But Simon Sinek’s 2009 book, “Start With Why” thrust the implications of purpose into the forefront of business leadership attention with a very simple message: The difference between a good company and a great one isn’t what you do — or how — but why.