Shawn Griffiths

Scrum, one of the most effective contemporary software development processes, is designed to be flexible but new practitioners often try to adapt and change things too quickly. The urge to customize Scrum based on old habits or outdated thinking typically leads to unsuccessful software releases - or worse, nothing at all.

If you’re building web or mobile apps for an enterprise, it’s beneficial to release the minimum viable product (MVP) into the hands of your customers as quickly as possible. However, that’s easier said than done, with so many dependencies and stakeholders involved, and so many dollars at risk. As a business or technology leader, product owner, or software architect, you might fear the consequences of working with an MVP app development approach your company is unfamiliar with, or you may have heard about costly mistakes for those who dared to try. However, there is a way to avoid all that pain and instead use a highly effective MVP process.

Online shopping continues to rapidly grow in the U.S. and global markets, yet most retailers are still figuring out how to do business in an omnichannel world. E-commerce driven companies like Amazon, on the other hand, are crushing brick and mortar focused retailers in online shopping revenue. More than half of every $1 of retail e-commerce growth in the U.S. is already earned by Amazon, according to a recent report by Macquarie Research. Traditional retailers are also losing ground in store-front sales across America with Amazon grabbing 24 percent of total retail growth in 2015.