Megan Wheeler
Most top-performing modern companies rely on web-based software to operate efficiently while providing value to their customers. These applications often contain custom and intricate business logic that gives businesses an edge over their competition.
Companies once rose and fell based on the word-of-mouth they could generate around their products. Business must have gotten much more complicated with the mass consumption of radio and magazines. The mom and pop shops, having figured out print branding, would have had a hard time competing with the radio jingles of more savvy companies, which were ahead of the curve.
A common dilemma for leaders with eCommerce platforms across industries is recognizing when their online shopping platform’s functionality is falling behind – or when the cost of keeping up is wasting valuable money and resources.