SHStewart HayesMar 01, 2022The role of purpose in digital (Hint: It's everything)Purpose is not new. It was first referenced in the 14th century, and even the ancient philosophers had a crack at defining the purpose of life: The pursuit of knowledge (Plato), or creating a plan for 'living well' (Aristotle). But Simon Sinek's 2009 book, Align Product Strategy