Moxie Garrett, Yena Lee, Thomas GarrisonOct 15, 2025The Future of SEO in 2025: AIEO, GEO, and the Rise of Answer EnginesSearch engines now use AI to answer questions directly, often without sending users to your site. This comprehensive guide covers Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)—two complementary strategies for appearing in AI-generated answers, featured snippets, and voice search results.
