Ken Ono
Former Rangle contributor
Former Rangle contributor

Building digital analytics features into web and mobile products is a small but strategically important set of activities when building out an MVP (minimum viable product) or rewriting a product. This blog post reviews where analytics planning intersects with other project kick off activities.
Align Product Strategy
When delivering mobile and web applications that include analytics, it is important to gauge the organization's current analytics capabilities and how the project can advance them.

A common scenario is to tack implementing digital analytics onto the end of a project at the last minute. While this is much better than flying blind, better outcomes can be obtained by spending that time earlier in the project.
Align Product Strategy
With support from Dave van Reese. Enterprises inspired by Agile and Lean startups often embark on mobile and web projects only to be disappointed. Although they faithfully implement many Lean practices, entrenched processes elongate cycle times and can dampen the benefits.
Modernize Your Stack
A key to successful projects is incorporating learnings to drive decisions. To obtain learnings from live users, teams must deliver features that collect and analyze behaviour. This post discusses writing user stories that involve analytics.
Operating Model
Good analytics are no longer just a nice-to-have. Your digital analytics are one of your competitive imperatives. Companies that win, will succeed through data driven insights and increasingly through automated intelligent systems.