Johanna Lee

How to Track Analytics with Redux and Google Tag Manager

Google Tag Manager (GTM) makes it quick and easy for digital marketers to manage what events are sent to analytics servers such as Google Analytics (GA). However, integrating GTM and developing a maintainable tagging strategy is challenging for those who are new to it. Here I am introducing an open source project called ReduxBeacon that resolves the challenge with GTM integration for apps using Redux or ngrx/store.