Podcasts

Season 1 / Episode 4

Customer Centric Design

Season 1 / Episode 4

Customer Centric Design

Featuring

Jennifer Shannon, Harjot Bal, Howie Howatson

Date published

April 25, 2019

Tags

User Experience, Design

Also available on:

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Jennifer Shannon has a conversation with Harjot Bal, Senior Experience Designer at Rangle, and Howie Howatson, VP of Creative at Rangle on what it truly means to be customer-centric, and how it has changed from what has traditionally been considered as customer-centric.

"Looking at the way products are created, I would argue that for a long time it was about, "We have this idea, we're really gonna do it," and it may not have been tested, it was a matter of, "Well we see a product category, there's a gap." It was done from that lens, rather than looking at an individual need and reducing down to all it needed to be."

Jennifer Shannon has a conversation with Harjot Bal, Senior Experience Designer at Rangle, and Howie Howatson, VP of Creative at Rangle on what it truly means to be customer-centric, and how it has changed from what has traditionally been considered as customer-centric.

"Looking at the way products are created, I would argue that for a long time it was about, "We have this idea, we're really gonna do it," and it may not have been tested, it was a matter of, "Well we see a product category, there's a gap." It was done from that lens, rather than looking at an individual need and reducing down to all it needed to be."

Let’s talk about how we can partner together to get your human-centered experiences to market fast.

Making things that matter.

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