Podcasts

Season 1 / Episode 4

Customer Centric Design

Season 1 / Episode 4

Customer Centric Design

Featuring

Jennifer Shannon, Harjot Bal, Howie Howatson

Date published

April 25, 2019

Tags

User Experience, Design

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Jennifer Shannon has a conversation with Harjot Bal, Senior Experience Designer at Rangle, and Howie Howatson, VP of Creative at Rangle on what it truly means to be customer-centric, and how it has changed from what has traditionally been considered as customer-centric.

"Looking at the way products are created, I would argue that for a long time it was about, "We have this idea, we're really gonna do it," and it may not have been tested, it was a matter of, "Well we see a product category, there's a gap." It was done from that lens, rather than looking at an individual need and reducing down to all it needed to be."

Jennifer Shannon has a conversation with Harjot Bal, Senior Experience Designer at Rangle, and Howie Howatson, VP of Creative at Rangle on what it truly means to be customer-centric, and how it has changed from what has traditionally been considered as customer-centric.

"Looking at the way products are created, I would argue that for a long time it was about, "We have this idea, we're really gonna do it," and it may not have been tested, it was a matter of, "Well we see a product category, there's a gap." It was done from that lens, rather than looking at an individual need and reducing down to all it needed to be."