How to Build Better Products with App Analytics and Redux Beacon

Webinar Presented by Thomas Marek

A core part of Lean methodology is the Build-Measure-Learn loop, and there’s no better way to measure at each stage, than with analytics. Today’s analytics are proven to help developers and digital marketers alike gain a deeper understanding of an app’s entire user experience.

Covered in this webinar:

  • Explore the importance of analytics and the role they play in modern agile software development.
  • Understand and evaluate popular analytics services today, including Google Analytics, Google Tag Manager,, and Adobe Marketing Cloud.
  • Learn how to easily implement analytics using our new open source library, Redux-Beacon.

Key topics and lessons:

  • Fundamentals of the Build-Measure-Learn philosophy.
  • How to use analytics to build a product.
  • How to track analytics in a single page app.

Speaker's Bio

Thomas Marek

Thomas is a software developer who’s extremely passionate about open source initiatives. He’s a bit of a hipster when it comes to coding— Thomas likes learning esoteric programming languages and is one of the remaining members of the Church of Emacs. In his free time, Thomas likes to sip on stout beer.